Use your industry specific knowledge to create a related website and fill it with your own ADS. Create your own referrals with much less cost than paying for ads. I could go on, but let me start with
An Example
My own business is in the Entertainment Industry. We do high value entertainment which can run to thousands of rands invoiced for a single booking, and our customers often convert to returning customers (we get 50% returning customers on average) – so a single lead can be very valuable, long term. That is why we advertise on Google.
Many years ago we set up a page on our main site, which was in response to all of the enquiries regarding Party Venues. This was a simple service to our customers with our recommendations regarding our favorite venues in the Durban area. This quickly became the most popular page on our site, according to Analytics. Soon after I decided to branch out and create a full website using the initial list – and now this site durbanpartyvenues.co.za is getting up to 2000 visitors per month. We get 10-20 referrals from this site which converts to an estimated extra R1000-R10000 per month (guesstimate according to converstion statistics).
Since we were already paying for a web server the actual extra cost is R100 per year for the domain fee (!). Of course I spent a lot of time on the website development – first in WordPress and later Flask (Python) which made it easier to add new venues using a simple spreadsheet which makes it easier for my non-technical partner to do it.
Expanding
Last year we added capetownpartyvenues.co.za since we occasionally do entertainment in that city. This year I am working on another related services website, durbanpartyhub.co.za which will cover related entertainment services. This time we are planning on allowing our friends in the entertainment industry to pay a small fee for preferential placement (once the site gets traction).
Does this apply to your industry?
I am sure you can think of related products and services that you have inside knowledge of which can
- Provide informative content for potential customers
- Be made into a website which you create and control with your own brand front and foremost
Shameless plug
The years I spent refining this “Related Services” template has given me an unique insight into efficiently building out an effective marketing vehicle for my company – while at the same time offering a valuable service for our customers. At DevSoft, we use AI development tools to speed up, refine and enhance the website creation process. Perhaps the ideas in this blog make sense to you? If so, get in touch!
Changing times
I recently read an article on ZDNet which was talking about the new ChatGPT search and how Google Ads is going to be less relevant in future. The takeaway from that is that your organic web presence is going to be even more relevant, if paying for search placement becomes less effective. I did a test with the new ChatGPT search and “Magician for Kids parties in Durban” and “Top 10 Outdoor Party Venues in Durban” both return sites that I own at the top, organically – thankfully due to our SEO.
The article didn’t mention it in but I think social media pages (Facebook, Instagram, etc) are going to be even more important in the future – but you don’t have control over those. Owning your own content and related content is the most important thing in my opinion.
PS: check out the AI Enhanced super commercial version of this blog post here: https://devsoft.co.za/blog
